Premiumisation is usually discussed in terms of products, pricing and consumers. But inside consumer companies, it is triggering a less visible shift: the redesign of frontline roles, leadership expectations and workforce capabilities.
A Mumbai startup's decision to bring a 64-year-old intern on board has sparked conversations about age diversity, workplace inclusion and the value of experience in modern organisations.
Departures of Xbox Game Studios head Craig Duncan and chief of staff Louise O'Connor come as reports point to potential workforce reductions and broader strategic changes within Microsoft's gaming division.
Meta chief acknowledges challenges in reshaping the company's workforce around artificial intelligence as the social media giant accelerates its AI ambitions.
State government pushes remote work and staggered office timings as part of a wider fuel conservation and traffic reduction drive amid global economic pressures.
